Deal Or No Deal – What they don’t tell you about Groupon Type deals
This has been an exciting year and it has been quite a while since I put fingers to keys (used to say pen to paper in the old days) and I think I may have been waiting for something to stir my passion...
View ArticleGroupon, a customer (victim) speaks out
I have received numerous responses by comment, email and call on my previous blog posting http://brandstrategy.co.za/deal-or-no-deal BUT this one struck me the most. Here it is, a real life South...
View ArticleGroupon Responds, well almost
Following closely on my two previous blog postings, I had a request to meet with the CEO of Groupon and allow them the opportunity to put forward their case. In the interest of fairness, here is a the...
View ArticleMessage In A Bottle – What you can learn from the Woolworths / Frankies debacle
There is an old cowboy expression – “The first step to getting yourself out of a hole is to stop digging” Having bought herself 48 hours (big mistake) Zyda Rylands, Woolworths MD of Food finally made...
View Article“There Is No Such Thing as A Free Breakfast” – Wimpy’s Breakfast Gamble
Woke up this morning to find Wimpy trending on Twitter, comments and pics on Facebook and even a couple of Foursquare check-ins. What had they done? Stolen someone’s Cinnamon Cola recipe, asked a lady...
View ArticleHow To Get Great Service In A Restaurant Every Time
How To Get Great Service In A Restaurant Every Time I am often asked how I am able to get great service from waitstaff when I go out. let me assure you it is not because they have my picture posted on...
View ArticleThe Economy Explained
The Economy Explained… there is no doubt that small businesses are under a lot of pressure and that cash flow is a major consideration. Here is an explanation of “cash flow for small businesses” It is...
View ArticleThe Restaurant Owner Fights Back
A few weeks back a scathing review appeared on the site food24.com (You can read it HERE) Written by a Mr MJ Swanepoel it was short, not too sweet and to the point… [note align="left"] Visited Knife...
View ArticleHow Do You Complain? We’ve got your number!
This article was penned by a restaurant owner and regular reader of my posts. He has asked that he remain anonymous and I will certainly respect this. I shall Refer to him as Mr A although his real...
View ArticleHow To Write A Basic Marketing Plan
Developing a marketing plan for the first time can be daunting but by following this basic structure you will at least know that there are no gaping holes. Question 1 – What do you want to achieve?...
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